Consumer Preferences for Mobile Carriers in Tanzania: A Case of Group, Family, Age and Gender
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Date
2015-04-16
Authors
Anatory, Justinian
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Computer Applications
Abstract
This paper investigates age, family, group and gender influence consumer preference for selection of the mobile carrier. About seventy seven students from high learning institutions in Dodoma Municipality participated in responding to prepared questionnaires. The results indicate that family members and friends are contributing in influencing consumer preferences to select mobile services provider, although at smaller margins. This paper revealed also that there is no direct relationship between selection of a mobile carrier and age or gender.
Description
This Article was Published by International Journal of Computer Applications